Marshall McLuhan

"People never remember but the computer never forgets. (p. 69)"

"It is experience, rather than understanding, that influences behaviour."

"Chinese script is not visual but iconic and tactile. It does not disturb the tribal bonds. (p. 72)"

"We now live in a technologically prepared environment that blankets the earth itself. The humanly contrived environment of electric information and power has begun to take precedence over the old environment of "nature." Nature, as it were, begins to be the content of our technology."

"When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result."

"Environments are invisible. Their groundrules, pervasive structure, and overall patterns elude easy perception."

"The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a “point of view.” (p. 204)"

"The message of radio is one of violent, unified implosion and resonance. (p. 263)"

"There is no individualism in Eastern or oral cultures."

"The electric light is pure information. It is a medium without a message. (p. 8)"

"The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. (p. 8)"

"The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures."