Herbert Newton Casson

Goodness is always an asset. A man who is straight, friendly and useful may never be famous, but he is respected and liked by all who know him. He has laid a sound foundation for success and he will have a worthwhile life.

"Safety first" has been the motto of the human race for half a million years; but it has never been the motto of leaders. A leader must face danger. He must take the risk and the blame, and the brunt of the storm.

There are always obstacles and competitors. There is never an open road, except the wide road that leads to failure. Every great success has always been achieved by fight. Every winner has scars. The men who succeed are the efficient few. …

The average man takes life as a trouble. He is in a chronic state of irritation at the whole performance. He does not learn to differentiate between troubles and difficulties, usually, until some real trouble bowls him over. He fusses …

At , everybody thinks.

No American can afford to treat salesmanship as a small matter. Why? Because the United States had a salesmanship basis - because only thirteen States were gained by war and all the others were gained by purchase and bargaining.

Emerson is more specific and gives twelve principles, as follows: (1) Ideals (2) Common Sense (3) Competent Counsel (4) Discipline (5) Fair Deal

According to Taylor, the principles of Efficiency are: (1) Science, not rule of thumb. (2) Harmony, not discord. (3) Cooperation, not competition. (4) Maximum output, not restricted output. (5) The development of each man to his greatest …

What has worked so well in the acquisition of knowledge and in the production of commodities may work just as well in the distribution of those commodities.

Scientific management consists in correct interpretation of phenomena, in exact knowledge of laws, principle and the influence of conditions upon results: and in the skilled use of methods adapted to the almost infinitely varying …