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Quote#War

No American can afford to treat salesmanship as a small matter. Why?…

Quote byHerbert Newton Casson · 1869–1951

Commonly attributed — not confirmed in an authoritative edition. Cited on Wikiquote to: Ads and Sales (1911), p. 13.

English (original)

No American can afford to treat salesmanship as a small matter. Why? Because the United States had a salesmanship basis - because only thirteen States were gained by war and all the others were gained by purchase and bargaining.

— Herbert Newton Casson

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