"The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function."
Sir Jonathan Paul Ive is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice-president of industrial design and chief design officer. Ive is the founder of LoveFrom, a creative collective that works with Ferrari, Airbnb, OpenAI and other global brands. He has been chancellor of the Royal College of Art in London since 2017 and a trustee of the British
"I think theres almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not with the products were trying to use. In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole."
Jonathan Ive"The memory of how we work will endure beyond the products of our work."
Jonathan Ive"Very often design is the most immediate way of defining what products become in peoples minds."
Jonathan Ive"The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasnt just about making money."
Jonathan Ive"Theres an applied style of being minimal and simple, and then theres real simplicity. This looks simple, because it really is."
Jonathan Ive"We have always thought about design as being so much more than just the way something looks. Its the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience."
Jonathan Ive"As long as you keep getting born, it’s okay to die sometimes."
"The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion, but allow very lively debate within that spectrum - even encourage the more critical and dissident views. That gives people the sense that theres free thinking going on, while all the time the presuppositions of the system are being reinforced by the limits put on the range of the debate."
"History is a strange experience. The world is quite small now; but history is large and deep. Sometimes you can go much farther by sitting in your own home and reading a book of history, than by getting onto a ship or an airplane and traveling a thousand miles. When you go to Mexico City through space, you find it a sort of cross between modern Madrid and modern Chicago, with additions of its own; but if you go to Mexico City through history, back only 500 years, you will find it as distant as though it were on another planet: inhabited by cultivated barbarians, sensitive and cruel, highly organized and still in the Copper Age, a collection of startling, of unbelievable contrasts."
"As soon as a thought or word becomes a tool, one can dispense with actually ‘thinking’ it, that is, with going through the logical acts involved in verbal formulation of it. As has been pointed out, often and correctly, the advantage of mathematics—the model of all neo-positivistic thinking—lies in just this ‘intellectual economy.’ Complicated logical operations are carried out without actual performance of the intellectual acts upon which the mathematical and logical symbols are based. … Reason … becomes a fetish, a magic entity that is accepted rather than intellectually experienced."
"Our feminist culture at the present moment is completely dependent on capitalism. My grandmother was still scrubbing clothes on the back porch on a washboard!"
"A word of the faith that never balks, Here or henceforward it is all the same to me, I accept Time absolutely. It alone is without flaw, it alone rounds and completes all, That mystic baffling wonder alone completes all. (23)"