SHAWORDS

This study was designed to examine the portrayal of women in advertise — Advertising

HomeAdvertisingQuote
"This study was designed to examine the portrayal of women in advertisements in a general interest magazine (i.e., Time) and a womens fashion magazine (i.e., Vogue) over the last 50 years. The coding scheme used for this analysis was based on the one developed by sociologist Erving Goffman in the 1970s, which focuses primarily on the subtle and underlying clues in the picture content of advertisements that contain messages in terms of (stereotypical) gender roles. The results of this study show that, overall, advertisements in Vogue, a magazine geared toward a female audience, depict women more stereotypically than do those in Time, a magazine with the general public as a target audience. In addition, only a slight decrease in the stereotypical depiction of women was found over time, despite the influence of the Womens Movement."
Advertising
Advertising
Advertising
author53 quotes

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there is a wide range of uses, a traditional form being commercial advertisement.

More by Advertising

View all →
Quote
"Exposing participants to gender-stereotypic TV commercials designed to elicit the female stereotype, the present research explored whether vulnerability to stereotype threat could persuade women to avoid leadership roles in favor of nonthreatening subordinate roles. Study 1 confirmed that exposure to the stereotypic commercials undermined womens aspirations on a subsequent leadership task. Study 2 established that varying the identity safety of the leadership task moderated whether activation of the female stereotype mediated the effect of the commercials on womens aspirations. Creating an identity-safe environment eliminated vulnerability to stereotype threat despite exposure to threatening situational cues that primed stigmatized social identities and their corresponding stereotypes."
AdvertisingAdvertising
Quote
"This study examined whether exposure to TV ads that portray women as sex objects causes increased body dissatisfaction among women and men. Participants were exposed to 15 sexist and 5 nonsexist ads, 20 nonsexist ads, or a no ad control condition. Results revealed that women exposed to sexist ads judged their current body size as larger and revealed a larger discrepancy between their actual and ideal body sizes (preferring a thinner body) than women exposed to the nonsexist or no ad condition. Men exposed to the sexist ads judged their current body size as thinner, revealed a larger discrepancy between their actual and ideal body size (preferring a larger body), and revealed a larger discrepancy between their own ideal body size and their perceptions of others’ male body size preferences (believing that others preferred a larger ideal) than men exposed to the nonsexist or no ad condition. Discussion focuses on the cognitive, attitudinal, and behavioral consequences of exposure to gender stereotypic television advertising."
AdvertisingAdvertising
Quote
"Websites peddling disinformation generate more than $2 billion in advertising revenue each year, according to an analysis by NewsGuard and ComScore. Check My Ads says their goal is not just to take that money out of circulation, but to shed new light on just how the shadowy world of online advertising operates. Some 90% of online ads are generated through an automated process, as opposed to being directly placed by a company. Industry insiders call this system "programmatic advertising," which basically means it is automated by computer software, according to Joshua Lowcock, an executive at the marketing and media agency UM. "Its like a stock exchange," Lowcock said. "When you visit a website, there are multiple advertisers bidding on you in a real-time auction."
AdvertisingAdvertising
Quote
"In the 1970s and 1980s, advertising revenues grew faster than the overall economy. Corporate profits began to plunge in the early 1990s and with the dive in profits came a decrease in advertising spending (Woods 1995). In 1991, network ad spending fell more than 7 percent from 1990 figures {Television Bureau of Advertising, in Woods 1995). Newspaper ad spending dropped by the same amount during the same period (Newspaper Advertising Bureau, in Woods 1995), and magazine ad budgets fell 5 percent {Landier, Konrad, Schiller, and Therrien 1991, 67). The advertising industry almost exclusively underwrites mass media in the United States. Newspapers obtain 75 to 80 percent of their revenue from advertisers, general circulation magazines about half (Jhally 1990). All revenue for broadcasts such as television and radio programming come from advertising. Clearly, advertising is the economic lifeblood of the media (Kilbourne 1989). Digital advertising is the new kid on the block. It began in 1998 and includes the Internet and smart phones."
AdvertisingAdvertising
Quote
"They didnt find those men?" Cayce says. "No. The one you head-butted is probably in a clinic now, getting his nose taped back into shape." Bigend creases his forehead. "You didnt learn that studying marketing, did you?" No. "For all we know. You might have just broken the nose of a junior creative director." "The next junior creative director who tries to mug you, you might break his nose too. But Italians who work in Tokyo ad agencies dont wear Albanian Prada knockoffs."
AdvertisingAdvertising

More on Time

View all →
Quote
"History is a strange experience. The world is quite small now; but history is large and deep. Sometimes you can go much farther by sitting in your own home and reading a book of history, than by getting onto a ship or an airplane and traveling a thousand miles. When you go to Mexico City through space, you find it a sort of cross between modern Madrid and modern Chicago, with additions of its own; but if you go to Mexico City through history, back only 500 years, you will find it as distant as though it were on another planet: inhabited by cultivated barbarians, sensitive and cruel, highly organized and still in the Copper Age, a collection of startling, of unbelievable contrasts."
G
Gilbert Highet
Quote
"As soon as a thought or word becomes a tool, one can dispense with actually ‘thinking’ it, that is, with going through the logical acts involved in verbal formulation of it. As has been pointed out, often and correctly, the advantage of mathematics—the model of all neo-positivistic thinking—lies in just this ‘intellectual economy.’ Complicated logical operations are carried out without actual performance of the intellectual acts upon which the mathematical and logical symbols are based. … Reason … becomes a fetish, a magic entity that is accepted rather than intellectually experienced."
M
Mathematics