Typography is not only a technology but is in itself a natural resourc — Marshall McLuhan

"Bless advertising art for its pictorial vitality and verbal creativity. (p. 18)"

"Blast Sputnik for closing terrestrial nature in a man-made environment that transfers the evolutionary process from biology to technology. (p. 85)"

"The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb. (p. 55)"

"The content or time-clothing of any medium or culture is the preceding medium or culture. (p. 168)"

"The only cool PR is provided by ones enemies. They toil incessantly and for free. (88)"

"The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a “point of view.” (p. 204)"

"At one point a heated discussion arose over the possible interpretation of Lolita as a grandiose metaphor of the classic Europeans hopeless love for young, seductive, barbaric America. In his afterword to the novel Nabokov himself mentions this as the naive theory of one of the publishers who turned the book down. And although there cant be the slightest doubt that Nabokov did not mean to limit Lolita to that interpretation, there is no reason to exclude it as one of the novels many dimensions. The point, I felt, became obvious when one drew the line between Lolita as a delightfully frivolous story on the verge of pornography and Lolita as a literary masterpiece, the only convincing love story of our century."

"I did not go to join Kurtz there and then. I did not. I remained to dream the nightmare out to the end, and to show my loyalty to Kurtz once more. Destiny. My destiny! Droll thing life is — that mysterious arrangement of merciless logic for a futile purpose. The most you can hope from it is some knowledge of yourself — that comes too late — a crop of unextinguishable regrets. I have wrestled with death. It is the most unexciting contest you can imagine. It takes place in an impalpable grayness, with nothing underfoot, with nothing around, without spectators, without clamor, without glory, without the great desire of victory, without the great fear of defeat, in a sickly atmosphere of tepid skepticism, without much belief in your own right, and still less in that of your adversary. If such is the form of ultimate wisdom, then life is a greater riddle than some of us think it to be. I was within a hairs-breadth of the last opportunity for pronouncement, and I found with humiliation that probably I would have nothing to say. This is the reason why I affirm that Kurtz was a remarkable man. He had something to say. He said it. Since I had peeped over the edge myself, I understand better the meaning of his stare, that could not see the flame of the candle, but was wide enough to embrace the whole universe, piercing enough to penetrate all the hearts that beat in the darkness. He had summed up — he had judged. The horror! He was a remarkable man. After all, this was the expression of some sort of belief; it had candor, it had conviction, it had a vibrating note of revolt in its whisper, it had the appalling face of a glimpsed truth — the strange commingling of desire and hate."

"The Spanish Republic did not find itself free of obligations. For the most part the leaders were Freemasons. Before their duty to their country came their obligations to the Grand Orient. In my opinion, Freemasonry, with all its international influence, is the organization principally responsible for the political ruin of Spain, as well as the murder of Calvo Sotelo, who was executed in accordance with orders from the Grand Secretary of Freemasonry in Geneva."

"There can be no Good Will. Will is always Evil; it is persecution to others or selfishness."

"He was obeyed, yet he inspired neither love nor fear, nor even respect. He inspired uneasiness. That was it! Uneasiness. Not a definite mistrust — just uneasiness — nothing more. You have no idea how effective such a... a... faculty can be. He had no genius for organizing, for initiative, or for order even. That was evident in such things as the deplorable state of the station. He had no learning, and no intelligence. His position had come to him — why? Perhaps because he was never ill . . . He had served three terms of three years out there . . . Because triumphant health in the general rout of constitutions is a kind of power in itself."

"Well buy a lot of clothes, but we dont really need em Things we buy to cover up whats inside Cause they made us hate ourself and love their wealth."